Key factors for website development
You want to create a website for your small business, but you’re not sure how to start? Perhaps you’ve considered hiring an agency to do it for you, but you are unsure how to select a good and reliable agency? This article is meant to give you an introduction to good website development so you will be armed with the basic knowledge to make more informed decisions.
Importance of a website
Your website is the face of your brand. When designed properly, it can attract customers through organic search, inform customers about your products and services, and convert them into paying customers. As we all know, the digital world is a substantial part of modern society; a good website will play a huge role in contributing to your sales and profits.
Components of a good website
The website development process is not just about coding and technical development. The following components should be factored into your website planning process, even before developing a website. Planning your website ensures that the final product will meet the goals of your business.
The website design includes functional and aesthetic design. Aesthetic design is essential for expressing your brand identity, which is one of the most important aspects of branding. A consistent and appealing brand identity allows users to develop a relationship with your brand. Functional design is very important for keeping customers on your site and then converting them into paying customers. An excellent functional website design makes the user experience on the website intuitive and easy.
Interesting words engage your users and keep them interested in your website. You want them to read your content and feel a sense of connection. Think carefully about your target audience’s characteristics and develop a tone of voice that appeals to them. Invest in good writing because you want to communicate with consumers effectively and create a good impression.
A website that does not get in front of customers is akin to a billboard hiding behind a big building. Optimal SEO ensures that your website is visible and features readily in front of customers. This is achieved by carefully designing your website by organising information on your website in a clear and easy to navigate manner, and using keywords in your website content.
Conversion is the process of converting users who come across your website into paying customers. There are a number of website design elements that you can use to facilitate a conversion. First, you can use clear visible icons that lead users into becoming a paying customer i.e. “check-out” icons” placed clearly and visibly on the page. Second, each website page should not be too cluttered, as you want to lead users intuitively to the purchase page. Third, offer a deal that is hard to resist or a limited time offer to convince users to convert quickly.
The performance of your site is largely linked to the speed of your website. As Amazon discovered a decade ago, 100ms of latency cost them 1% in sales.1 Today, customers are even more impatient as the speed of technology continues to increase. Hence, website load time is a crucial factor that has significant reputational and financial consequences. It is imperative that you ensure that your website has a quick load time, preferably less than 3 seconds.
A good website is definitely an asset to your business. It will attract users, increase sales and improve profits. If you’re thinking of developing a website, remember to take note of the components that we’ve shared above. This is a general overview meant to serve as a guide in your website development journey. We will go in-depth into different components in our subsequent articles!